Happy Birthday Nelson Mandela - our Madiba

Happy Birthday Nelson Mandela – our Madiba

18 July 2013 – Article Update on Nelson Mandela’s Birthday Ever since writing this short article for Nelson Mandela’s 90th birthday, when 18 July comes around I’m inspired to come back to it and re-evaluate the impact this man has made.  Not only is it his birthday, in recognition of More>>>

Elements of Design

Elements of Design

What are the Elements of Design? The Elements of Design are Colour, Line, Shape, Size, Space, Texture and Value. Colour Without going into scientific explanations here, colour in design is vital for: Setting a mood Adding meaning to the subject Emphasising elements or drawing focus to a certain spot in More>>>

Social Pruning

Social Pruning

Taking care of one’s online social privacy. For example, in Facebook, setting higher privacy settings, selective ‘unfriending’ and removing one’s link from another’s photograph. <<Back to Glossary Index   Image: Facebook: opensourceway

DTP

DTP

An acronym for “Desktop Publishing” – the creation of documents using page layout software on a computer to produce professional-looking publications, from corporate stationery to newsletters, reports, books and banners. This also includes the layout and preparation of artwork for the production of other media, e.g. signage, exhibition stands, moving media, More>>>

Loupe

Loupe

A Loupe (pronounced loop) is a small magnifying glass used by printers for a number of reasons. Offset printers use them to analyse how ink lies on paper. They are also used for registering film separations to one another. Other uses include checking registration of colours, estimating dot-gain, and diagnosing More>>>

EPS File Extension

EPS File Extension

The EPS file extension is a common file format for exporting vector files, such as those produced in Illustrator, Freehand or CorelDraw. EPS stands for Encapsulated PostScript. Files exported as .eps contain a bitmap preview of what’s in the file as well as printing instructions written in the PostScript language. More>>>

People Prefer Your Brand's Facebook Page to it's Website

People Prefer Your Brand’s Facebook Page to it’s Website

A recent study carried out by Lab42 has revealed some interesting statistics. Considering that Facebook has over 900 million active users around the world and that the study has found 50% of Facebook users find brands’ Facebook pages more useful than their websites, these stats are something for Brand managers to seriously More>>>

Using Colour in Your Advertising and Marketing Media

Using Colour in Your Advertising and Marketing Media

It has been found that the human brain receives signals faster through the eyes than the ears. Apparently, visual appearance is more appealing compared to any of the other senses, no matter what the medium of presentation is. (However, our other senses facilitate visual appeal, so should not be ignored.) More>>>